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Ovum's newly published whitepaper provides:
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Insight into the changing nature of outbound contact, which has evolved to be proactive and collaborative with customers
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Data on how customers prefer to engage with companies they do business with, in a variety of scenarios
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Best practices for companies to ensure that when they establish an outbound program it is productive and efficient, but still customer-friendly
Read a copy of the Ovum whitepaper:
Maximizing Customer Value with Proactive Outbound Customer Contact
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Maximizing Customer Value with Proactive Outbound Customer Contact
